Pool Service Price Increase Letter Template

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Write your price increase letter

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Know who pays what before you raise. PoolChecker Pro keeps each pool's monthly rate, and owners can export every rate with its customer to find the lowest-priced accounts. Free up to 14 pools.

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The price, per month

Price now

New price

Or raise by

Type a percent and the new price fills in, rounded to the dollar.

The letter

Greet them as (optional)

New price starts

The first of a month, about 30 days out.

Reason

Tone Friendly Straightforward

Say how to stop service (your agreement or state may require it)

Your business

Company

Your name

Phone or email

Saved in this browser so you can come back.

The increase

+$15 a month (+9.4%)

If every account goes up 9.4%, you'd have to lose more than 8.6% of them (about 1 in 12) to bring in less than today.

Email or printed letter

SubjectYour pool service price increase, starting March 1

Hi Pat,

Thank you for trusting Main Street Pool Service with your pool.

Starting March 1, your monthly pool service price goes up from $160 to $175.

Chemicals, parts and insurance all cost more than they did a year ago.

Nothing else changes: same service day, same care for your pool.

Your service carries on at the new price. If you'd like to stop instead, just tell me before March 1.

Questions? Call or text me at (602) 555-0142.

Thanks again,
Sam Rivera
Main Street Pool Service

Text message142 characters

Hi Pat, it's Sam at Main Street Pool Service. I emailed you today: your monthly price goes to $175 on March 1. Any questions, just reply here.

Mailing a letter instead? Change "emailed you" to "mailed you a letter".

What every price increase letter needs

Old and new monthly price, and the start date, up front.
One line on why: costs that last, like chemicals, parts and insurance, not gas.
What isn't changing.
How to reach you, and how to stop service if your agreement or state requires it.
"Price increase", not "adjustment", and no apology, SCORE advises.

How much and when

How much to raise pool service prices

About 9%

The average raise among pros who raised prices, in 2024 and again in 2025 (Service Industry News).

3.4%

Rise in consumer prices in the 12 months to August 2026 (Bureau of Labor Statistics).

Before the season

Pool Scouts emailed its increases in January, February and April (PoolPro, 2021).

Small yearly raises beat waiting years for a big one, CPO trainer Rudy Stankowitz advises. Seasonal companies can put it in next season's agreement. Start the new price on the first day of a billing month.

Or keep the price and bill chemicals on top: a Scottsdale owner did that on 54 accounts and lost two (PoolPro, 2021).

Notice

How much notice to give

Give 30 days. CPO trainer Rudy Stankowitz says many companies give 30 to 45 days; pros on r/PoolPros mostly say 30. For a big jump, owners PoolPro interviewed gave two to three months' warning.

Check the notice terms in your own service agreement and your state's rules before you send. For services that run until cancelled, California and New York want the notice no more than 30 days before the change, so an earlier heads-up doesn't replace it. Not legal advice.

Sending it

Letter, email or text?

Email or letter. Email is most common (Service Industry News); mail a letter to anyone who prefers paper. Send one email each, or one BCC email per price, with the customer's name left blank.
A text points to it. A text can't hold the details or serve as a record, so send the email or letter first.
Call the big ones first: your largest and longest-standing accounts.
Don't let the bill break the news. SCORE warns against slipping an increase into a bill.

Using PoolChecker Pro? You send the letter; Pro holds the rates. Owners can export customers (with emails) and pools (with rates) as two spreadsheets for a mail merge, leaving out cancelled customers, then update each pool's rate on its pool page. Recurring billing charges each plan's own amount: change it after the last charge at the old price, as it can't be scheduled ahead. Payments carry Stripe's standard fee plus a platform fee of 0.9% to 2.5% depending on plan, taken from your payout.

Pushback

Handling pushback and cancellations

Owners on r/PoolPros reported losing none of about 110 after 13%, 1 of 75 after $200 to $225, and about 8 of 150 after 12.5% (self-reports, not a survey).

Raise the lowest-priced accounts first, "in batches of 10-15 accounts at a time," as one pro put it on r/PoolPros (2025).
Listen (U.S. Chamber of Commerce), thank them, say what the new price covers, and hold it without haggling (SCORE): "I understand. This is what it takes to do the job right, and I'd like to keep taking care of your pool."
Bought the route recently? Wait out the seller's guarantee; see our route buying guide.

Questions

Pool service price increases: questions answered

How much should I raise my pool service prices?

Pros who raised prices in 2024 and 2025 went up about 9%, Service Industry News surveys found; consumer prices rose 3.4% in the 12 months to August 2026 (Bureau of Labor Statistics).

How much notice should I give before raising prices?

About 30 days. Some states cap how early the formal notice can go, so check your own service agreement and your state's rules first. Not legal advice.

What reason should I give customers?

One line about costs that last, such as chemicals, parts and insurance. Pros on r/PoolPros avoid blaming gas, and SCORE advises against apologizing.

Will I lose customers if I raise prices?

Owners on r/PoolPros who shared numbers mostly lost few or none (self-reports, not a survey). At 10% more, you can lose 9.1% of accounts and keep the same revenue.

Receipts

Sources

Every figure comes from these sources; tips without one are our own advice.

All 17 sources, with dates

1Service Industry News, "Need to raise prices? Read how to do it": pros who raised prices raised them by about 9%; email as the most common way. June 14, 2025.
2Service Industry News, "Service pros increased prices by 9% in 2024": 74% of readers raised rates, by an average of about 9%. June 14, 2024.
3U.S. Bureau of Labor Statistics, "Consumer Price Index: August 2026" (USDL-26-1496): all items up 3.4% over 12 months. Released September 11, 2026.
4PoolPro, David Conrads, "The Price is Right": Pool Scouts' January, February and April emails; two to three months' notice for big increases; the Scottsdale owner's chemicals switch. May 4, 2021, updated May 30, 2025.
5Talking Pools (cpoclass.com), Rudy Stankowitz, "Raise Pool Service Prices": smaller, periodic increases rather than one large one; many companies give 30 to 45 days' notice. December 11, 2018, updated March 11, 2026.
6Hydro Pool & Spa, Gaithersburg MD, "2026 Short Season Swimming Pool / Spa Care Agreement": a new agreement each season. Checked October 5, 2026.
7SCORE, "How to raise prices without losing customers": call it a price increase, don't apologize, don't negotiate, don't slip it into a bill. Read in a reprint dated January 9, 2023.
8CO by the U.S. Chamber of Commerce, Emily Heaslip, "Inflation Driving Up Prices? How to Communicate a Price Increase to Customers": listen to customers' concerns. January 12, 2022.
9California Business and Professions Code 17602 and 17601, as amended by AB 2863 (2024): notice rules for price changes on continuous services. Checked October 5, 2026.
10Kelley Drye, Gonzalo E. Mon and Beth Bolen Chun, "NY Quietly Amends Automatic Renewal Law": New York's notice window for price increases. June 10, 2025.
11r/PoolPros, "Price increase": raise in batches, least profitable first. Thread started July 29, 2025.
12r/PoolPros, "Price increase time": 30 days rather than 13; $225 on 75 of 86 pools, one customer lost. Thread started June 18, 2026.
13r/PoolPros, "Raising Rates": email with BCC, at least 3 to 4 weeks' notice. Thread started January 4, 2025.
14r/PoolPros, "Price Increase Time": 12.5% on a bought route of 150 accounts, about 8 lost; 30 days minimum. Thread started March 11, 2026.
15r/PoolPros, "Gonna be increasing my rates soon": 13% on about 110 customers, none lost. Thread started September 3, 2025.
16r/PoolPros, "Price increases": a 30-day heads-up before an increase. Thread started December 28, 2025.
17r/PoolPros, "High Price of Doing Business": never mention gas in a rate increase notice. Thread started May 20, 2026.

New prices set? Run the route in PoolChecker Pro: customers, routes, service visits and monthly rates in one app, on the web, iPhone and Android. Free up to 14 pools.

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General information for pool service businesses, not legal advice. More for pool company owners: all Pro Guides.

Pool Service Price Increase Letter: How Much, When and What to Send